It’s easy for busy business owners to want to push the seemingly unimportant tasks — like lawn care — aside. However, the exterior and outdoor entrance of your business is your customers' first impression of your company.
Think of it this way: have you ever been searching for a store and, after you find it, you decide to drive past because it looks "shady" or run down? It's natural to get a sense of a company simply by viewing the outside; how they take care of the surrounding area might give you a clue to how they do business.The same goes for your brick and mortar location.
Here are five reasons why you should focus on your lawn care and landscaping as a business owner.
1. First impressions are everything.
As a business owner, you’re already aware of the constant competition. If your customers are "window shopping," they will more than likely decide to go with the more eye-appealing business.
Think of your landscape as your attire for a job interview. You probably wouldn't hire an employee that showed up to their interview unkempt, right? Same for your customers.
A well groomed lawn and attention to detail with your landscaping will go far in giving the best first impression possible.
2. Increase foot traffic.
Businesses that spend the time and effort to improve their curb appeal get noticed, which can increase your overall foot traffic.
More customers at your location will show that your business is highly sought after and help visually spread the word about your company. (After all, no one wants to shop or visit an establishment with an empty parking lot.)
3. Improve safety and security.
A well-managed lawn with trimmed shrubbery and good lighting will help cut down on any unsolicited clientele. Loitering visitors are less likely in the parking lot of a nicely manicured business.
What’s more is any security cameras will consistently keep good views of your entire property with nicely manicured landscaping.
Last but certainly not least, your customers will feel safer at your storefront where it’s obvious you take pride in keeping your guests comfortable.
4. Increase employee morale.
Speaking of safety, your employees will appreciate that you care about your business's safety and security. This, in turn, can help increase overall morale.
Additionally, working in a building with an inviting outdoor space will give your employees a sense of pride. Employees who have a nice place to take a break and step outside tend to have an increase in their overall productivity.
5. Improve the community.
By keeping a nice, neat landscape, it will help improve the overall look and feel of the community around you.
A well kept community will naturally draw more customers to the area and, as a result, all the surrounding businesses will benefit.
A well-maintained commercial lawn will help improve first impressions for customers, increase foot traffic, improve safety and security, increase employee morale, and improve the community.
For help in the greater Buxton, Maine area with your commercial landscaping needs, contact us at Prime Cut Landscaping & Lawn Care today!